Clueless turns 25: From guilty pleasure to cult movie

Foto: Paramount Pictures

Clueless turns 25 and his legacy in comedy and fashion still continues. The film was a pioneer in regard to comedies that take place in North American high schools, being of great influence for later teen comedies such as Mean Girls (2004).

Released in 1995, this is another one of those films that, out of guilty pleasure, critics and viewers turn into a cult film. Nineties fashion, as Beverly Hills as it is grunge, became a trend and surpassed the cinema screens to be in magazines, on catwalks and on the street.

Alicia Silverstone is the protagonist: Cher, a rich, popular girl who is dissatisfied with her life but brimming with optimism towards others. In every scene, Cher lectures on fashion, style, and a lovable lack of common sense. An excellent distraction enters Cher’s life, Tai, played by a young Brittany Murphy, to whom she is going to do an “extreme make over” so that she conquers the boy she loves.

Foto: Paramount Pictures

The story is based on the novel Emma of Jane Austen and her director, Amy Heckerling, originally intended as a series. Due to rejection by FOX, the script was directed as a feature film from Paramount, with Austen’s story adapted for Generation X.

Clueless It is a film full of pop and nineties energy, with bright colors, eccentric textures and daring combinations. All this was due, in large part, to Mona May, the wardrobe director. The soundtrack was also an unmistakable hallmark of the film, with tracks by Beastie Boys, Radiohead, The Muffs, Supergrass, Counting Crows, among others. The existence of this soundtrack and the spirit of the times related the film to MTV, which functioned as a strong promotional platform.

Movies like Clueless they penetrate deeply into the culture not so much because of their cinematographic quality, which does not cloud any member of the grandiose film circles, but because they mark a generation and become milestones in terms of narrative formulas, characters that create stereotypes and legacies that allow new ways to make movies. the legacy of Clueless lies in the iconicity of their choices: fashion, the protagonist, music and a generational feeling.

Foto: Paramount Pictures

This is a film for teenagers, so there is always a wide range of characters and situations. In these Yankee high school stories, the school becomes like a bubble, a micro-society that applies its own rules and codes with its own language. Clueless has a lot of those things, for example, Cher’s constant filler: “As, if” which in Mean Girls will be conceived as “So fetch”.

In these films, adults are always a world of boring people who get in the way of teenagers’ plans, subjects who seem not to understand anything of what is happening; the codes that prevail are those of the young. Virginity, love, future, fashion, are the themes that matter to this representation of the Yankee Generation X.

25 years after its launch, Clueless sits comfortably among the cult films of the 90s. It is a girl-in-the-head film that focuses on their experiences and sows a path that today is updated to current diversities and problems, but that lays the foundations of a space in the cinema for teenagers of the 90s who are now nostalgic adults.

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Clueless turns 25: From guilty pleasure to cult movie

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